New order funnel
for Thalys

Thalys, now part of Eurostar, offers high-speed train services across Belgium, France, the Netherlands, and Germany, providing a fast and comfortable alternative to air travel.

When I worked at DigitasLBI between 2017-2019, I was responsible for redesigning the online ticket purchase funnel for Thalys, focusing on improving the user interface (UI) and streamlining the experience. Collaborating with a UX team, I followed the brand guidelines to refresh the design, ensuring visual consistency across the platform despite the lack of design systems like Figma at the time.

The goal was to simplify the ticket booking process by showcasing best prices, available seats, and promotions while making the experience intuitive and engaging. We created clean, dynamic layouts to guide users smoothly through the purchase funnel, enhancing both usability and conversion rates.

The aim was to refine the user journey, making it easier for customers to book tickets while emphasizing key information like price, seat availability, and routes.